Three first time! Hiroshima Port Joins the "Circle of Friends" of Taicang Shipping
[Under the provincial port group's deployment plan of "route networking and cargo collection grid", and with the strong support of Taicang Port Management Committee, Jiangsu Ocean Shipping Integrated Transportation Business Department actively promoted the route optimization layout and constantly opened up new markets for foreign trade integrated transportation.]
On October 25, the "Jiangyuan Happiness" ship arrived at Hiroshima Port, and Taicang Shipping successfully launched the new "Nanjing Taicang Hiroshima" line.
First departure to the port side of Japan
As the pioneer of the foreign trade consolidation business of Jiangsu Ocean Shipping Division, Taicang Shipping always insists on being prepared for danger in times of safety and constantly surpasses. Taking root in Japan's basic port operation for nearly 10 years, Taicang Shipping Japan Line exports up to 3000 TEU every week. Taicang Shipping has gained high popularity and influence, and is a "popular" integrated shipping brand in the Sino Japanese shipping market. With the widespread recognition of the Japanese market, under the port and shipping integration planning of the provincial port group, Taicang Shipping chose to continue to expand the "comfort zone" of enterprise operation. In addition to stable operation of the basic port in Japan, it extended its service scope to the partial port of Japan - Hiroshima Port for the first time.
In order to cope with the fierce competition brought by many domestic direct and transit routes to Hiroshima, Taicang Shipping carried out detailed market research and route calculation. By connecting the Hiroshima Line with the existing Kansai Third Line in series operation, the two ports of Nanjing and Taicang in China and Kobe, Osaka and Hiroshima in Japan have not only expanded the Hiroshima market, but also successfully encrypted the "Nanjing Kansai" third line, restored the "Taicang Kansai" third line, maximized the use of intra provincial foreign trade import and export transport demand, and improved service quality.
First online and offline simultaneous force
The number of containers is the king of airline operation. Under the overall planning of Jiangsu Ocean Shipping Business Department, Taicang Shipping increased its market development and route promotion efforts, and made great efforts to attract customers through online promotion.
Haiguan is a leading logistics system and data solution provider in China. Through many contacts with the sea steward, Taicang Shipping has provided attractive live broadcast solutions such as multiple price incentives, professional customer services, and solutions to feeder barges.
On October 13, with the cooperation of the sales staff of Taicang Marine Marketing Department and the staff of the marine housekeeper, the online live broadcast was successfully completed. This live broadcast attracted more than 5000 people to watch, and many deals were concluded, which has kept the popularity high. It not only increased the number of first flight boxes on Hiroshima Line, but also increased the enterprise exposure, enhanced the marketing effect and customer stickiness, and provided strong support for showing TCLC brand characteristics and establishing brand image.
At the same time of online promotion, the company has developed a thorough visit plan and preferential cooperation scheme to visit customers on the spot to improve the visibility of the route and maximize the volume of containers. The Taicang marine sales team worked together to increase offline publicity, fully tap the Taicang and Suzhou markets, and increase the development of Nanjing, Wuhan, Chongqing and other areas. The powerful online and offline simultaneous force mode has enabled the first flight volume of Hiroshima Line to reach the expected target.
For the first time, the foreign trade routes of the two major ports in the province were opened simultaneously
The long-term goal of Taicang Shipping is to implement the integrated development strategy of port and shipping integration and improve the capacity of serving ports. Under the port and shipping integration development plan of the provincial port group, and with the support of the Taicang Port Management Committee, Taicang Shipping has continuously optimized the route network layout, actively expanded the route radiation range, and continuously improved its ability to serve the port.
This route is the first liner route for the company to simultaneously open the foreign trade consolidation services of Nanjing and Taicang ports. In the early stage, one 1049TEU container ship will be operated once a week, which is expected to increase the container throughput of Nanjing Port by 20000TEU and Taicang Port by 50000TEU each year. As the first foreign trade container liner route directly to Hiroshima in Jiangsu Province, the "Nanjing Taicang Hiroshima" line has made outstanding contributions to improving the ability of regional shipping logistics elements gathering and resource allocation, accelerating the construction of Nanjing regional shipping logistics center, accelerating the construction of Taicang Port as an important hub of river sea intermodal transit, the Yangtze River water transport distribution center, and the construction of Jiangsu's foreign trade corridor and foreign trade development.
Through the support of Hiroshima Line, Taicang Shipping has operated 13 container ships and 11 foreign trade routes, covering nearly 15 ports in Japan, South Korea and Southeast Asia. The successful first voyage of the "Nanjing Taicang Hiroshima" line is a strong proof that Jiangsu Ocean Shipping Hub has practiced "route networking and cargo collection grid", an important achievement of Taicang Port Management Committee in vigorously promoting the construction of foreign trade offshore routes in Taicang Port, and an important breakthrough in the integration of shipping resources and the reform of the shipping system by the Shipping Division of the Provincial Port Group.
As a foreign trade container liner company with certain regional influence, Taicang Shipping always adheres to intensive cultivation and hard work, and has been ranked among the top 100 container liner companies in the world for a long time. Under the strong deployment of the Provincial Port Group and Jiangsu Ocean Shipping, and with the support of the Taicang Port Management Committee, Taicang Shipping will adhere to the port and shipping integration development strategy, actively participate in the construction of the port and shipping industry in the province, adhere to the concept of "turning the partial port into the main port", and strive to develop Hiroshima route into a refined route, Accelerate the construction of the "2+2" domestic and international market layout and the integrated distribution system of "domestic and foreign trade, trunk and branch, shipping logistics, port and shipping", and contribute to the development of port and shipping integration with practical actions.